Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
Furrera’s summer 2024 campaign, “كلشي بيخطر عَ بالك” (Everything You Can Imagine), was designed to boost engagement and highlight the vast entertainment options available through their IPTV service. We combined motion videos, Reels, and social media marketing to capture attention, showcase diverse content, and drive subscriptions.
Date:
Client:
August 2024
Furrera IPTV
The Challenges
- Elevate brand awareness during the summer season.
- Showcase the expansive content library to engage a wide audience.
- Drive traffic and increase subscriptions through targeted social media efforts.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
- Motion Video: High-quality, visually appealing videos showcasing the range of entertainment Furrera offers, from movies to live sports.
- Reels Creation: Fun, short-form videos tailored for Instagram and TikTok, using popular trends and music to engage younger audiences.
- Social Media Marketing: A targeted campaign across platforms to maximize reach, with compelling calls to action to drive subscriptions.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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