Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
For Ramadan, ChatCola launched a comprehensive digital and social media campaign to celebrate family gatherings, community spirit, and the refreshing experience of ChatCola. This multi-platform initiative focused on maximizing brand awareness, driving engagement, and encouraging online conversations around the brand throughout the holy month.
Date:
Client:
March 2024
ChatCola
The Challenges
- Increase brand awareness and engagement during Ramadan.
- Drive traffic to the Ramadan campaign video and spark online discussions.
- Target relevant audiences across Palestine on multiple digital platforms.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Platform Selection & Strategy:
- Google Display Ads: Ramadan-themed display ads featured across high-traffic websites and apps used by the target audience.
- YouTube Ads: Video ads showcasing the Ramadan campaign video or teasers, targeting viewers before and during relevant content.
- Facebook & Instagram Ads: Engaging ads highlighting ChatCola’s Ramadan message, with a focus on family gatherings and sharing moments, encouraging engagement on social media.
Creative Assets: Developed visually captivating content that resonated with Ramadan themes—family, sharing, and community gatherings—featuring ChatCola as the refreshing choice for celebrations.
Social Media Integration: Promoted the campaign video across ChatCola’s social media channels (Facebook, Instagram), driving user engagement through comments, shares, and likes, and fostering community interactions.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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