Project Bio
We produced engaging motion graphics and static visuals for a well-known instant coffee brand—focusing on cappuccino, 3in1, and hazelnut blends. While working within the brand’s existing visual identity, our role was to translate the cozy, satisfying coffee experience into content that performs across digital platforms. Our goal was to support brand awareness, seasonal campaigns, and drive product desirability through concise, emotionally resonant visuals.
Date :
Client :
May 2025
Good Day
The Challenges
- Design within Guidelines: Respecting the existing brand identity while delivering fresh and dynamic content.
- Balancing Static and Motion: Creating content that works as both still posts and animated visuals.
- Emphasizing Flavor and Feeling: Communicating warmth, indulgence, and taste appeal quickly and effectively.
Our Strategy
- Produced short-form motion graphics (5–15 sec) for reels and story ads—featuring product entry, steam effects, and rich textures to evoke taste and warmth.
- Designed complementary static posts tailored for Instagram and Facebook feeds, highlighting product variety, everyday coffee moments, and special offers.
- Maintained brand consistency across all formats using provided fonts, color palettes, and packaging, while enhancing emotional impact through composition and animation rhythm.
Project Bio
We produced engaging motion graphics and static visuals for a well-known instant coffee brand—focusing on cappuccino, 3in1, and hazelnut blends. While working within the brand’s existing visual identity, our role was to translate the cozy, satisfying coffee experience into content that performs across digital platforms. Our goal was to support brand awareness, seasonal campaigns, and drive product desirability through concise, emotionally resonant visuals.
Date:
Client:
May 2025
Good day
The Challenges
Design within Guidelines: Respecting the existing brand identity while delivering fresh and dynamic content.
Balancing Static and Motion: Creating content that works as both still posts and animated visuals.
Emphasizing Flavor and Feeling: Communicating warmth, indulgence, and taste appeal quickly and effectively.
Our Strategy
Produced short-form motion graphics (5–15 sec) for reels and story ads—featuring product entry, steam effects, and rich textures to evoke taste and warmth.
Designed complementary static posts tailored for Instagram and Facebook feeds, highlighting product variety, everyday coffee moments, and special offers.
Maintained brand consistency across all formats using provided fonts, color palettes, and packaging, while enhancing emotional impact through composition and animation rhythm.
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