Project Bio
In partnership with MumzDream, a premium online shopping destination for moms, babies, and families, we launched a targeted digital advertising campaign. This ongoing campaign, initiated in August 2024, leverages strategic media buying across Facebook, Instagram, and Google to enhance brand awareness, drive traffic, and boost conversions for MumzDream’s diverse range of products.
Date :
Client :
August 2024
MumzDream Ecommerce
The Challenges
- Increase brand visibility and product awareness among relevant audiences.
- Drive qualified traffic to the MumzDream website.
- Generate leads and maximize sales conversions.
Our Strategy
1. Audience Targeting:
- Developed detailed buyer personas for targeted Facebook and Instagram campaigns, reaching ideal customer profiles.
- Utilized Google Search targeting to connect with users actively searching for parenting, baby, and family products.
2. Multi-Platform Approach:
- Executed targeted campaigns across Facebook, Instagram, Google Display, and Google Search Networks, creating a comprehensive presence across the online journey of potential customers.
3. Creative Ad Formats:
Produced engaging ad creatives, including high-quality images and videos that resonate with parents’ needs and aspirations.
4. Landing Page Optimization:
Collaborated with MumzDream to ensure optimized landing pages for seamless user experience and higher conversion rates.
5. Campaign Measurement & Optimization:
Monitored campaign metrics in real-time, optimizing bids, budgets, and creatives based on insights to maximize return on ad spend (ROAS).
Project Bio
In partnership with MumzDream, a premium online shopping destination for moms, babies, and families, we launched a targeted digital advertising campaign. This ongoing campaign, initiated in August 2024, leverages strategic media buying across Facebook, Instagram, and Google to enhance brand awareness, drive traffic, and boost conversions for MumzDream’s diverse range of products.
Date:
Client:
August 2024
MumzDream Ecommerce
The Challenges
- Increase brand visibility and product awareness among relevant audiences.
- Drive qualified traffic to the MumzDream website.
- Generate leads and maximize sales conversions.
Our Strategy
1. Audience Targeting:
- Developed detailed buyer personas for targeted Facebook and Instagram campaigns, reaching ideal customer profiles.
- Utilized Google Search targeting to connect with users actively searching for parenting, baby, and family products.
2. Multi-Platform Approach:
- Executed targeted campaigns across Facebook, Instagram, Google Display, and Google Search Networks, creating a comprehensive presence across the online journey of potential customers.
3. Creative Ad Formats:
Produced engaging ad creatives, including high-quality images and videos that resonate with parents’ needs and aspirations.
4. Landing Page Optimization:
Collaborated with MumzDream to ensure optimized landing pages for seamless user experience and higher conversion rates.
5. Campaign Measurement & Optimization:
Monitored campaign metrics in real-time, optimizing bids, budgets, and creatives based on insights to maximize return on ad spend (ROAS).
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