Project Bio
We revamped the brand identity of Al-Khateeb Real Estate, aligning it with their reputation for professionalism and local expertise in East Jerusalem.
Date :
Client :
April 2024
Al-Khateeb Real Estate
Project Bio
In May 2024, we partnered with Rodika Beauty, a trailblazing beauty brand, to develop a comprehensive brand identity. This project aimed to establish Rodika Beauty as a leader in innovative beauty products tailored for the Palestinian market. The brand identity reflects their commitment to elevating beauty routines with unique, high-quality solutions.
Date:
Client:
May 2024
Rodika Beauty
The Challenges
- Create a brand identity that resonates with modern beauty enthusiasts.
- Position Rodika Beauty as a trusted and innovative leader in the beauty industry.
- Develop a cohesive visual and messaging framework for consistent communication across platforms.
Our Strategy
Brand Identity Development:
- Defined the brand’s mission to simplify beauty routines with stylish, high-quality products.
- Highlighted Rodika Beauty’s innovative spirit and commitment to empowering users.
Visual Guidelines:
- Designed a sophisticated logo reflecting modern beauty and innovation.
- Developed a clean and elegant color palette with soft, luxurious tones.
- Created typography guidelines combining contemporary aesthetics with readability.
Messaging Framework:
- Established a confident, empowering tone of voice to connect with the target audience.
- Crafted taglines and messaging emphasizing product functionality, style, and user-centric design.
Brand Applications:
- Applied the brand identity across packaging, social media templates, and marketing materials.
- Ensured cohesive visual and messaging alignment for Rodika Beauty’s online and offline presence.
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