Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
We produced engaging motion graphics and static visuals for a well-known instant coffee brand—focusing on cappuccino, 3in1, and hazelnut blends. While working within the brand’s existing visual identity, our role was to translate the cozy, satisfying coffee experience into content that performs across digital platforms. Our goal was to support brand awareness, seasonal campaigns, and drive product desirability through concise, emotionally resonant visuals.
Date:
Client:
May 2025
Good day
The Challenges
Design within Guidelines: Respecting the existing brand identity while delivering fresh and dynamic content.
Balancing Static and Motion: Creating content that works as both still posts and animated visuals.
Emphasizing Flavor and Feeling: Communicating warmth, indulgence, and taste appeal quickly and effectively.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Produced short-form motion graphics (5–15 sec) for reels and story ads—featuring product entry, steam effects, and rich textures to evoke taste and warmth.
Designed complementary static posts tailored for Instagram and Facebook feeds, highlighting product variety, everyday coffee moments, and special offers.
Maintained brand consistency across all formats using provided fonts, color palettes, and packaging, while enhancing emotional impact through composition and animation rhythm.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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