Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
In collaboration with the Center for Continuing Education at Birzeit University, we produced a series of short videos and a dynamic promo for the “AI Horizons” event. These productions showcased the center’s efforts in advancing digital innovation and fostering public dialogue on the future of artificial intelligence in Palestine.
Date:
Client:
February 2025
Center for Continuing Education (CCE)
The Challenges
Address the educational and professional challenges faced by youth and underserved communities through inclusive, need-based learning programs.
Promote skills development and lifelong learning, bridging the gap between academic knowledge and real-world demands in a rapidly evolving economy.
Highlight the role of the Center for Continuing Education in driving innovation, supporting marginalized groups, and fostering sustainable social and economic growth in Palestine.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
1. Content Development:
Conducted targeted research and internal consultations to identify key educational gaps and community needs.
Developed scripts for short-form videos and the AI Horizons promo, ensuring clarity, accuracy, and alignment with the center’s educational mission.
2. Visual Storytelling:
Applied a modern and engaging visual approach to simplify complex concepts and reach wider audiences.
Captured real footage from programs and events to authentically highlight the center’s impact and educational innovation.
3. Themes Explored:
The future of education in Palestine and the rise of artificial intelligence.
Lifelong learning, skills development, and digital literacy.
Community-centered innovation and accessible learning opportunities.
4. Distribution & Awareness:
Published videos through the center’s digital platforms and partner networks to maximize reach.
Supported content with panel discussions, live events, and outreach activities to foster dialogue and expand impact.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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