Project Bio
For Ramadan, ChatCola launched a comprehensive digital and social media campaign to celebrate family gatherings, community spirit, and the refreshing experience of ChatCola. This multi-platform initiative focused on maximizing brand awareness, driving engagement, and encouraging online conversations around the brand throughout the holy month.
Date :
Client :
March 2024
ChatCola
The Challenges
- Increase brand awareness and engagement during Ramadan.
- Drive traffic to the Ramadan campaign video and spark online discussions.
- Target relevant audiences across Palestine on multiple digital platforms.
Our Strategy
Platform Selection & Strategy:
- Google Display Ads: Ramadan-themed display ads featured across high-traffic websites and apps used by the target audience.
- YouTube Ads: Video ads showcasing the Ramadan campaign video or teasers, targeting viewers before and during relevant content.
- Facebook & Instagram Ads: Engaging ads highlighting ChatCola’s Ramadan message, with a focus on family gatherings and sharing moments, encouraging engagement on social media.
Creative Assets: Developed visually captivating content that resonated with Ramadan themes—family, sharing, and community gatherings—featuring ChatCola as the refreshing choice for celebrations.
Social Media Integration: Promoted the campaign video across ChatCola’s social media channels (Facebook, Instagram), driving user engagement through comments, shares, and likes, and fostering community interactions.
Project Bio
For Ramadan, ChatCola launched a comprehensive digital and social media campaign to celebrate family gatherings, community spirit, and the refreshing experience of ChatCola. This multi-platform initiative focused on maximizing brand awareness, driving engagement, and encouraging online conversations around the brand throughout the holy month.
Date:
Client:
March 2024
ChatCola
The Challenges
- Increase brand awareness and engagement during Ramadan.
- Drive traffic to the Ramadan campaign video and spark online discussions.
- Target relevant audiences across Palestine on multiple digital platforms.
Our Strategy
Platform Selection & Strategy:
- Google Display Ads: Ramadan-themed display ads featured across high-traffic websites and apps used by the target audience.
- YouTube Ads: Video ads showcasing the Ramadan campaign video or teasers, targeting viewers before and during relevant content.
- Facebook & Instagram Ads: Engaging ads highlighting ChatCola’s Ramadan message, with a focus on family gatherings and sharing moments, encouraging engagement on social media.
Creative Assets: Developed visually captivating content that resonated with Ramadan themes—family, sharing, and community gatherings—featuring ChatCola as the refreshing choice for celebrations.
Social Media Integration: Promoted the campaign video across ChatCola’s social media channels (Facebook, Instagram), driving user engagement through comments, shares, and likes, and fostering community interactions.
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