Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
In partnership with the Business Women Forum (BWF), we launched a digital marketing campaign to promote the “Grow Your Business” program, funded by USAID and Global Communities. This targeted campaign aimed to raise awareness and drive applications from Palestinian women entrepreneurs, supporting the development of women-led businesses in Palestine.
Date:
Client:
June 2024
Business Women Forum Palestine (BWF)
The Challenges
- Increase awareness of the BWF and the “Grow Your Business” program.
- Drive traffic to the application landing page and increase form submissions.
- Showcase the program’s value and inspire Palestinian women to participate.
Our Strategy
Target Audience:
Focused on Palestinian women entrepreneurs, business owners, and aspiring entrepreneurs seeking resources for growth.
Campaign Strategies:
Engaging Visuals: Created Facebook and Instagram ads featuring inspirational Palestinian women, program benefits, and motivational quotes.
Compelling Messaging: Used clear, concise language, emphasizing empowerment and growth: “Empower your business, expand your horizons.”
Targeted Ads: Leveraged Facebook Ads Manager to reach Palestinian women interested in business development.
Landing Page: Developed a user-friendly landing page with program details, inspiring testimonials, and a streamlined application form.
Call to Action: Strong calls to action on all ads and the landing page to encourage application submissions.
Project Deliverables:
- Campaign creatives for Facebook and Instagram Ads.
- Dedicated landing page with an application form.
- Performance reports to analyze reach and engagement.
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