Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
For its entry into the US market, Meet Hala USA launched a comprehensive digital marketing campaign aimed at raising brand awareness and engaging Arab audiences emigrating to the United States. The campaign highlighted Meet Hala USA as a trusted resource, generating interest and driving traffic to the website.
Date:
Client:
August 2023
Meet Hala USA
The Challenges
- Introduce Meet Hala USA to the US audience as a go-to resource for Arab emigrants.
- Build brand awareness and establish trust.
- Drive website traffic and user engagement.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Platform Selection:
- Google Search & Display Ads: Targeted search and display campaigns to capture interest and build awareness.
- Social Media Marketing (Facebook, Instagram): Engaging content that resonates with the Arab-American audience.
- YouTube & TikTok: Video content to drive visual engagement and connect with a younger demographic.
Content Development: Created compelling ads and videos to introduce Meet Hala USA’s value, including educational and community-focused messaging tailored for Arab emigrants.
Campaign Optimization:
- Duration: August 15, 2023 - September 15, 2023.
- Tracked and optimized campaign performance in real-time to maximize reach and engagement.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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