Project Bio
For its entry into the US market, Meet Hala USA launched a comprehensive digital marketing campaign aimed at raising brand awareness and engaging Arab audiences emigrating to the United States. The campaign highlighted Meet Hala USA as a trusted resource, generating interest and driving traffic to the website.
Date :
Client :
August 2023
Meet Hala USA
The Challenges
- Introduce Meet Hala USA to the US audience as a go-to resource for Arab emigrants.
- Build brand awareness and establish trust.
- Drive website traffic and user engagement.
Our Strategy
Platform Selection:
- Google Search & Display Ads: Targeted search and display campaigns to capture interest and build awareness.
- Social Media Marketing (Facebook, Instagram): Engaging content that resonates with the Arab-American audience.
- YouTube & TikTok: Video content to drive visual engagement and connect with a younger demographic.
Content Development: Created compelling ads and videos to introduce Meet Hala USA’s value, including educational and community-focused messaging tailored for Arab emigrants.
Campaign Optimization:
- Duration: August 15, 2023 – September 15, 2023.
- Tracked and optimized campaign performance in real-time to maximize reach and engagement.
Project Bio
For its entry into the US market, Meet Hala USA launched a comprehensive digital marketing campaign aimed at raising brand awareness and engaging Arab audiences emigrating to the United States. The campaign highlighted Meet Hala USA as a trusted resource, generating interest and driving traffic to the website.
Date:
Client:
August 2023
Meet Hala USA
The Challenges
- Introduce Meet Hala USA to the US audience as a go-to resource for Arab emigrants.
- Build brand awareness and establish trust.
- Drive website traffic and user engagement.
Our Strategy
Platform Selection:
- Google Search & Display Ads: Targeted search and display campaigns to capture interest and build awareness.
- Social Media Marketing (Facebook, Instagram): Engaging content that resonates with the Arab-American audience.
- YouTube & TikTok: Video content to drive visual engagement and connect with a younger demographic.
Content Development: Created compelling ads and videos to introduce Meet Hala USA’s value, including educational and community-focused messaging tailored for Arab emigrants.
Campaign Optimization:
- Duration: August 15, 2023 - September 15, 2023.
- Tracked and optimized campaign performance in real-time to maximize reach and engagement.
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