Project Bio
We crafted a culturally sensitive brand identity for Meet Hala USA, positioning them as a trusted resource for Arabs navigating life in the United States.
Date :
Client :
August 2023
Meet Hala USA
The Challenges
- Create a welcoming and informative brand for new Arab immigrants.
- Build trust and foster a sense of belonging.
- Communicate the supportive community aspect of the platform.
Our Strategy
We designed a friendly logo with subtle cultural references, a warm color palette, and accessible typography, paired with messaging focused on support and guidance.
Project Bio
We crafted a culturally sensitive brand identity for Meet Hala USA, positioning them as a trusted resource for Arabs navigating life in the United States.
Date:
Client:
August 2023
Meet Hala USA
The Challenges
- Create a welcoming and informative brand for new Arab immigrants.
- Build trust and foster a sense of belonging.
- Communicate the supportive community aspect of the platform.
Our Strategy
We designed a friendly logo with subtle cultural references, a warm color palette, and accessible typography, paired with messaging focused on support and guidance.
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