Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
Developed bold and beauty-driven social media content for Neva Palestine to position its haircare lines as premium, accessible, and empowering for modern women. Focused on high-impact visuals, trend-conscious messaging, and emotional storytelling to boost engagement, brand love, and purchase intent.
Date:
Client:
May 2025
Neva Palestine
The Challenges
Reflect beauty and strength through bold yet relatable visuals and tone.
Differentiate in a saturated beauty and haircare market.
Connect with diverse female audiences seeking both self-expression and nourishment.
Communicate product benefits (shine, collagen, ammonia-free) in a way that feels emotional, not clinical.
Build trust and loyalty in a brand-new market with no prior local presence.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Crafted bold, feminine post designs and videos spotlighting each product’s unique benefits. Used expressive typography, confident tone of voice, and vibrant, trend-driven visuals to reflect empowerment and modern beauty. Built emotional resonance through hooks, Reels, and captions that spoke directly to women’s desire for change, confidence, and self-expression.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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