Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
In partnership with MumzDream, a premium online shopping destination for moms, babies, and families, we launched a targeted digital advertising campaign. This ongoing campaign, initiated in August 2024, leverages strategic media buying across Facebook, Instagram, and Google to enhance brand awareness, drive traffic, and boost conversions for MumzDream’s diverse range of products.
Date:
Client:
August 2024
MumzDream Ecommerce
The Challenges
- Increase brand visibility and product awareness among relevant audiences.
- Drive qualified traffic to the MumzDream website.
- Generate leads and maximize sales conversions.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
1. Audience Targeting:
- Developed detailed buyer personas for targeted Facebook and Instagram campaigns, reaching ideal customer profiles.
- Utilized Google Search targeting to connect with users actively searching for parenting, baby, and family products.
2. Multi-Platform Approach:
- Executed targeted campaigns across Facebook, Instagram, Google Display, and Google Search Networks, creating a comprehensive presence across the online journey of potential customers.
3. Creative Ad Formats:
Produced engaging ad creatives, including high-quality images and videos that resonate with parents’ needs and aspirations.
4. Landing Page Optimization:
Collaborated with MumzDream to ensure optimized landing pages for seamless user experience and higher conversion rates.
5. Campaign Measurement & Optimization:
Monitored campaign metrics in real-time, optimizing bids, budgets, and creatives based on insights to maximize return on ad spend (ROAS).
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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