Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
We partnered with Rodika Beauty to create a series of high-quality launch videos and captivating Reels. These were designed to introduce Rodika’s innovative beauty products—such as the mini fridge for creams, makeup cabinet, and brush cleaner—and generate excitement across social media platforms.
Date:
Client:
June 2024
Rodika Beauty
The Challenges
- Generate excitement for the product launch and increase brand awareness.
- Showcase the functionality and benefits of each product.
- Create visually engaging and platform-specific Reels for Facebook, Instagram, and TikTok.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Video Production:
- Hero Video: Highlighted all products in a sleek, organized beauty routine.
- Individual Product Videos: Focused on each product’s features—mini fridge, makeup cabinet, and brush cleaner.
- Lifestyle Videos: Showcased how Rodika products integrate into daily beauty routines.
Reels Creation:
- Platform-Specific Reels: Tailored to each platform (Facebook, Instagram, TikTok) with trendy visuals, influencer collaborations, and creative use of music and challenges.
- Product Demonstrations: Engaging, short-form content showcasing how each product simplifies and enhances beauty routines.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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