Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
In collaboration with UN Women and the Palestinian Ministry of Women’s Affairs, we produced five impactful films to shed light on the challenges and difficulties faced by women in Palestine. These films explore critical issues in social and professional contexts, aiming to raise awareness and drive meaningful discussions on gender equality and women’s empowerment.
Date:
Client:
November 2024
UN Women & Palestinian Ministry of Women’s Affairs
The Challenges
- Present the social and work-related difficulties faced by Palestinian women in a compelling and empathetic manner.
- Amplify the voices of women and their stories to resonate with diverse audiences.
- Highlight the role of UN Women and the Ministry in addressing these challenges and advocating for gender equality.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Content Development:
- Conducted research and interviews to understand the key challenges faced by women in Palestine.
- Scripted each film to authentically portray real-life stories while aligning with the campaign’s objectives.
Visual Storytelling:
- Used a cinematic approach to evoke emotion and engage viewers.
- Captured authentic visuals and voices to highlight the struggles and resilience of Palestinian women.
Themes Explored:
- Workplace discrimination and gender inequality.
- Social challenges, including cultural and systemic barriers.
- Stories of resilience and empowerment in overcoming these obstacles.
Distribution & Awareness:
- Promoted the films on digital platforms and through partner channels, ensuring maximum visibility.
- Organized discussions and events to engage communities and stakeholders in addressing women’s challenges.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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