Project Bio
We helped Al Alamiya create a strong brand identity, positioning them as a trusted and reliable partner for US-Palestine shipping.
Date :
Client :
September 2023
Al Alamiya Import & Export
Project Bio
In partnership with Paljunior, a premier children’s supply brand in Palestine, we launched an ongoing digital campaign on Facebook and Instagram. This campaign, initiated in June 2024, aims to build brand recognition, engage parents and caregivers, and generate excitement for Paljunior’s wide-ranging product offerings, from newborn essentials to items for older children.
Date:
Client:
June 2024
Paljunior
The Challenges
- Enhance brand awareness and recognition among Palestinian parents and caregivers.
- Highlight Paljunior’s diverse product range, including exclusive branded lines and collaborations with international brands.
- Foster a positive perception of Paljunior as a trusted partner in child development.
The Challenges
- Generate buzz for the ET5’s launch in Palestine.
- Capture the attention of younger audiences through short-form Reels.
- Showcase the ET5’s technology, style, and environmental benefits.
Our Strategy
Target Audience:
- Developed detailed buyer personas, focusing on parents of young children, expectant mothers, and caregivers. Leveraged Facebook and Instagram targeting to reach these demographics.
Engaging Ad Formats:
- Crafted high-quality, emotional ad creatives showcasing happy children using Paljunior products, appealing to parents’ aspirations and joy in raising their children.
Brand Storytelling:
- Highlighted narratives that emphasized joyful moments and the role Paljunior plays in creating lasting memories for families, going beyond product features.
Multi-Campaign Approach:
- Developed specific ad campaigns for brand awareness, individual product lines, and seasonal promotions to reach diverse audience needs.
Campaign Measurement & Optimization:
- Monitored and adjusted strategies based on metrics like impressions, reach, and engagement to maximize brand impact.
Campaign Management:
- Managed and optimized targeted ad campaigns across Facebook and Instagram, providing Paljunior with regular performance reports to track progress and impact.
Our Strategy
Video Content:
- Hero Video: A high-impact launch video showcasing the ET5’s design, tech, and performance.
- Feature Videos: Short clips focusing on specific ET5 features like the spacious interior and battery efficiency.
- Lifestyle Videos: Depict the ET5 seamlessly integrated into everyday Palestinian life.
Reels Content:
- Educational Reels: Short videos explaining EV benefits and debunking myths.
- Lifestyle Reels: Fun, engaging content showcasing the ET5’s practicality for Palestinian drivers.
- Influencer Collaborations: Partner with local influencers to reach wider audiences.
Video Production & Style:
- High production quality with cinematic storytelling and scenic Palestinian landscapes.
- Incorporate localized cultural elements to resonate with the target audience.
Reels Optimization:
- Dynamic visuals, trending music, and relevant hashtags for discoverability.
- Clear calls to action to drive test drives or website visits.
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