Project Bio
In partnership with Paljunior, a premier children’s supply brand in Palestine, we launched an ongoing digital campaign on Facebook and Instagram. This campaign, initiated in June 2024, aims to build brand recognition, engage parents and caregivers, and generate excitement for Paljunior’s wide-ranging product offerings, from newborn essentials to items for older children.
Date :
Client :
June 2024
Paljunior
The Challenges
- Enhance brand awareness and recognition among Palestinian parents and caregivers.
- Highlight Paljunior’s diverse product range, including exclusive branded lines and collaborations with international brands.
- Foster a positive perception of Paljunior as a trusted partner in child development.
Our Strategy
Target Audience:
- Developed detailed buyer personas, focusing on parents of young children, expectant mothers, and caregivers. Leveraged Facebook and Instagram targeting to reach these demographics.
Engaging Ad Formats:
- Crafted high-quality, emotional ad creatives showcasing happy children using Paljunior products, appealing to parents’ aspirations and joy in raising their children.
Brand Storytelling:
- Highlighted narratives that emphasized joyful moments and the role Paljunior plays in creating lasting memories for families, going beyond product features.
Multi-Campaign Approach:
- Developed specific ad campaigns for brand awareness, individual product lines, and seasonal promotions to reach diverse audience needs.
Campaign Measurement & Optimization:
- Monitored and adjusted strategies based on metrics like impressions, reach, and engagement to maximize brand impact.
Campaign Management:
- Managed and optimized targeted ad campaigns across Facebook and Instagram, providing Paljunior with regular performance reports to track progress and impact.
Project Bio
In partnership with Paljunior, a premier children’s supply brand in Palestine, we launched an ongoing digital campaign on Facebook and Instagram. This campaign, initiated in June 2024, aims to build brand recognition, engage parents and caregivers, and generate excitement for Paljunior’s wide-ranging product offerings, from newborn essentials to items for older children.
Date:
Client:
June 2024
Paljunior
The Challenges
- Enhance brand awareness and recognition among Palestinian parents and caregivers.
- Highlight Paljunior’s diverse product range, including exclusive branded lines and collaborations with international brands.
- Foster a positive perception of Paljunior as a trusted partner in child development.
Our Strategy
Target Audience:
- Developed detailed buyer personas, focusing on parents of young children, expectant mothers, and caregivers. Leveraged Facebook and Instagram targeting to reach these demographics.
Engaging Ad Formats:
- Crafted high-quality, emotional ad creatives showcasing happy children using Paljunior products, appealing to parents’ aspirations and joy in raising their children.
Brand Storytelling:
- Highlighted narratives that emphasized joyful moments and the role Paljunior plays in creating lasting memories for families, going beyond product features.
Multi-Campaign Approach:
- Developed specific ad campaigns for brand awareness, individual product lines, and seasonal promotions to reach diverse audience needs.
Campaign Measurement & Optimization:
- Monitored and adjusted strategies based on metrics like impressions, reach, and engagement to maximize brand impact.
Campaign Management:
- Managed and optimized targeted ad campaigns across Facebook and Instagram, providing Paljunior with regular performance reports to track progress and impact.
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