Project Bio
We revamped the brand identity of Al-Khateeb Real Estate, aligning it with their reputation for professionalism and local expertise in East Jerusalem.
Date :
Client :
April 2024
Al-Khateeb Real Estate
Project Bio
In July 2024, we partnered with To-Me Cosmetics, a pioneer in Palestine’s beauty industry, to craft a comprehensive brand book. This document serves as a cornerstone for their brand identity, encapsulating their vision, mission, and the values that have guided their journey since their establishment in 1996. The brand book aims to ensure consistency across all marketing and communication efforts as To-Me Cosmetics continues to grow and lead in the beauty market.
Date:
Client:
July 2024
To-Me Cosmetics
The Challenges
- Capture the essence of To-Me Cosmetics’ heritage and innovation in a cohesive brand book.
- Establish a consistent visual and verbal identity to strengthen their market position.
- Ensure the brand resonates with both B2B clients (beauty centers) and end consumers.
Our Strategy
Brand Identity Development:
- Defined the brand’s vision, mission, and core values to reflect their history and ambitions.
- Highlighted their leadership in the Palestinian beauty industry.
Visual Guidelines:
- Developed a logo usage guide, typography standards, and color palette to maintain brand consistency.
- Designed templates for marketing materials, ensuring all communications align with the brand identity.
Messaging Framework:
- Created a tone of voice guide to ensure consistent messaging across all platforms, balancing professionalism with approachability.
Industry Positioning:
- Highlighted To-Me Cosmetics’ role as a trusted partner for beauty centers and its commitment to delivering quality products.
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